The field of artificial intelligence is shifting towards a more nuanced understanding of AI maturity and human-AI interactions. Researchers are moving beyond traditional performance metrics and exploring new frameworks for assessing AI growth, such as the GROW-AI test, which evaluates an AI entity's ability to adapt and learn over time. This new direction is driven by the increasing complexity of human-AI interactions, particularly in interactive AI systems that build ongoing relationships with users. As AI systems become more integrated into daily life, there is a growing need to understand how they embed and adapt to human values, and how to minimize the risks of harm or unintended consequences. Noteworthy papers in this area include: The GROW-AI test, which introduces a new framework for assessing AI maturity. The study on emotional manipulation by AI companions, which highlights the need for more transparency and regulation in AI-mediated brand relationships.